Sports Gear Magazine

Burton - Motorola and Burton Snowboards Launch Second Generation of Audex Wearable Electronics

Leading global brands Motorola and Burton Snowboards today announced the expansion of their joint Audex™ wearable electronics collection at the 2006 Burton New Zealand Open Snowboarding Championships. Available at select Burton Authorized Retailers this month, the new 2007 Audex collection offers the ultimate blend of technology and snowboard function, enabling easy wireless communication and music entertainment for consumers on the move.

New for 2007, the Audex Bluetooth® Stereo System allows consumers to stream downloaded music wirelessly from a compatible Bluetooth enabled mobile phone to the Audex jacket allowing users to listen to music and make calls with a push of a button on the jacket sleeve. Outerwear styles that feature this system include built-in DJ-style speakers in the hood and/or an integrated headphone jack.

Burton-owned impact protection company R.E.D. also partners with Motorola to offer two helmet styles and one beanie style that feature Bluetooth technology, allowing users to pick up calls and listen to music from a compatible mobile phone without taking off the hat or helmet.

“The second generation of Audex products represents a strengthened commitment between Motorola and Burton to offer snowboarders new technologies that will enhance and simplify life on and off the mountain,” says Bryan Johnston, Vice President of Global Marketing at Burton. “Audex technology is now offered in more Burton jackets, packs, apparel and accessories than ever before, giving riders plenty of tech and style choices.”

"Teaming with Burton allows Motorola to combine our expertise in mobile solutions with a company at the forefront of snowboarding, says Leslie Dance, Corporate Vice President, Global Marketing & Communications, Motorola, Inc. "The result is an exciting collection of snowboarding gear and accessories that make it easier to communicate and listen to music when you're on the move."

Audex Jacket Facts
Audex™ Jacket Series
Pushing the boundaries of outerwear performance and wireless connectivity, Motorola and Burton introduce the second-generation Audex Jacket Series. Featuring Bluetooth® stereo wireless technology for streaming music from your Bluetooth-enabled phone* or music device and a stealth control system on the jacket’s sleeve, changing up tracks and cranking the volume has never been smoother. What’s more, the Audex jacket lets you receive or make calls hands-free with just the push of a button** –no wires, no loose connections, no fumbling with the phone. With integrated DJ-quality stereo speakers in the hood, a wired stereo headset jack and a control panel on the sleeve with caller ID, the Audex Jacket Series gives riders the ultimate in on-mountain mission control.

Wireless Wonderland
Utilizing Bluetooth stereo technology, Advanced Audio Distribution Profile (A2DP) and Audio Video Remote Control Profile (AVRCP), the Audex jacket allows you to wirelessly stream your favorite tunes from your compatible phone** or music device directly to the integrated hood speakers or wired stereo headset. The Audex jacket also connects you to your iPod® through hidden wires – giving you access to your entire music library on the mountain***. What’s more, with a rechargeable battery pack included, you’ll never miss a beat!

Your Call
Futuristic Bluetooth technology allows the Audex jacket to simultaneously stay connected to your compatible Bluetooth-phone** for wireless voice connectivity. Rocking out to your favorite track? When a call comes in, the music pauses and prompts you to accept or reject it. It’s your call! What’s more, with speakers in the hood, an embedded microphone near the collar and a control panel on the sleeve, you can take or place a call without ever touching your phone.

Stow and Go
Keep your gadgets in the jacket – with specially designed pockets, even fragile devices are protected from the elements. With integrated controls on the sleeve, the intelligent Audex jacket lets you easily make a call or fast forward a song – just press a button on your sleeve to toggle between the phone and music capabilities. Designed with outdoors in mind, the control panel has large, tactile buttons for easy operation while wearing gloves and there’s even caller ID2 for screening calls in case your boss checks in.

Style on the Mountain
The Audex jacket is easy to maintain and keep clean because all technology components are removable. Choose from multiple sizes, styles and colors, including the men’s Audex Cargo Jacket series in True Black and Roasted Brown or women’s Audex Dutchess Insulated Jacket series in True Black or Petal Pink. Of course, all Audex jackets come with the legendary quality, comfort, style and weatherproofing that can only be found with Burton.

SUMMARY OF FEATURES:
• Bluetooth stereo capability with Advanced Audio Distribution Profile (A2DP) and Audio Video Remote Control Profile (AVRCP)
• Compatible with iPod that has Dock Connector (optional accessory required)
• One-touch music controls to manage volume and song tracks
• Audex Jacket Series works with any Bluetooth1.1 or 1.2-enabled phone that supports “headset” and “hands-free” profiles
• One-touch operation to initiate (via voice dial), end or mute a call
• Caller ID2 capabilities via built-in screen on the control panel
• Removable control panel, detachable hood speakers and microphone for easy jacket cleaning
• Rechargeable battery
• Auxiliary headset jack to enable privacy mode

The Audex Jacket Series is expected to be available in Q3 of 2006.

For more details on Audex, visit www.audextech.com or www.motorola.com/burton.

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