The Alpenarena, combining three different resorts to one ski and snowboard area,
is one of the largest and most comprehensive winter resorts of the Alps.
Laax is a young, dynamic ski resort, whereas Flims emphasizes a more traditional
aspect and Falera represents a typical Swiss mountain village. But all three resorts
have one thing in common: a stunningly beautiful countryside that impresses all of
our guests who visit the area, be it for sport or relaxation.
Laax emerged as a tourist resort in the early 1960’s, when a few entrepreneurs
fulfilled their dream by constructing the Mountain Railways Weisse Arena Corp.
(formerly Crap Sogn Gion Corp.) and thereby bringing new economic factors into the
region. In the once sleepy farming village of Laax, tourism became the largest and
most important employer - and still remains so today. Large-scale investments in and
around the village have transformed Laax into an all year round tourist destination.
Flims is a classic summer health resort, and has also become an attractive winter sport
resort due to the construction of the lift facilities. By the way, Europe’s very first
chair-lift was inaugurated in Flims in December 1945. Today, guests from all over
the world enjoy a wide range of recreational activities, that have made Flims the
internationally renown holiday destination that it is today.
Falera has been able to maintain its rustic village charm and has the reputation of
being the Alpenarena’s best kept secret. It caters to all those who are looking for
traditional Swiss hospitality in the heart of a quaint mountain village.